Founded in 2023 by Lucas Lefler and Nic Burdekin, IMAGE is a creative studio at the cross-section of culture, fashion and aspiration. Lefler and Burdekin collaborate with forward-thinking brands to provide services including creative direction, advertising, brand vision and considered experiences that push the boundaries of fashion media.
Burdekin and Lefler’s respective editorial and commercial backgrounds in the fashion industry combine to inform IMAGE’s viewpoint. Burdekin’s work as Visual Director at American Vogue and Lefler’s experience in branding and advertising at Bureau Betak, Loewe and Rabanne both contribute to their unique perspective on culture and creativity. IMAGE has created campaigns and experiences with cultural resonance for brands including the return of the Victoria’s Secret show.